CEO’s have two jobs:
1. Manage the business
2. Improve the business
A corporate business adviser can help CEO’s improve business, focusing where needed most to improve the firm wherever and however possible, increasing cash flow, profitability and resulting valuation.
Keep it simple, yet complete, working with appropriate company staff (permanent, full-time) to set up an internal process to audit, evaluate, and clarify specifics to perpetually improve a company’s working core.
Opportunities for business survival and growth in ever changing times are seized by those who improve in all core aspects of business:
business model
vision
strategy
organization
leadership
not just the products, services, or technologies temporarily defining the business.
If possible and desirable, explore ways to improve the health of the firm’s corporate customers and suppliers, at least where non-competing relationships make it practical.
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